He has fond memories of studying in NUI Galway and sometimes wishes he could go back. Setanta is a keen follower of Kerry football. He decided to apply for the Apprentice because he needed a new challenge and accountancy and law simply didn't 'do' it for him. The best moment of Setanta's life so far was the birth of his son.
The death of his father made him determined to focus his energies on finding his calling and he decided the possibility of being Bill Cullen's next apprentice was an opportunity not to be missed.
Setanta has a tendency to talk down to others of which he should watch. He also has problems when it comes to making up his mind on a business decision.
LOW: Waffled his way through the billboard presentation
LOW: No decision making skills, changed his mind on a concept more than 3 times.
Spoke to Ruth obnoxiously.
Fired in task three.